Business Wisconsin.com Privacy Policy

Children should always get permission from their parents before sending any information about themselves (such as their names, Email addresses, and phone numbers) over the Internet, to us or to anyone else. We won't knowingly allow anyone under 13 to register with any of our site forms or to access those features that require registration.

The information gathered by Business Wisconsin.com falls into two categories: (1) information voluntarily supplied by visitors to our web sites through optional registration and (2) tracking information gathered as visitors navigate through our sites.

To make use of certain features on our web sites (such as ad forms and online auction) visitors need to register and to provide certain information as part of the registration process. (We may ask, for example, for your name, e-mail address, and zip code, and we might request information on your interest in sports, personal finance, the performing arts, and the like.) The information you supply will help us to offer you more personalized features, to tailor our sites to your interests and make them more useful to you.

The more you tell us about yourself, the more value we can offer you. Supplying such information is entirely voluntary. But if you don't supply the information we need, we may be unable to provide you with services we make available to other visitors to our sites. For example, we can't send you e-mail alerting you to a new service we're offering, or breaking news that may interest you if you don't tell us what you're interested in and give us your e-mail address. Similarly, we can't notify you that you've been lucky enough to win a prize in a promotional contest if we don't know how to contact you.

Of course, even if you want to remain completely anonymous, you're still free to take advantage of the wealth of content available on our sites without registration.

To help make our sites more responsive to the needs of our visitors, we invoke a standard feature of browser software, called a "cookie," to assign each visitor a unique, random number, a sort of user ID, if you will, that resides on your computer. The cookie doesn't actually identify the visitor, just the computer that a visitor uses to access our site. Unless you voluntarily identify yourself (through registration, for example), we won't know who you are, even if we assign a cookie to your computer. The only personal information a cookie can contain is information you supply. A cookie can't read data off your hard drive. Our advertisers may also assign their own cookies to your browser, a process that we don't control.

We use cookies to help us tailor our site to your needs, to deliver a better, more personalized service. It is a cookie, for example, that allows us to deliver your personalized stock quotes each time you visit a site, even if you've been away for awhile. And we use cookies to avoid showing you the same ad, repeatedly, during a single visit. In addition, we may use cookies to track the pages on our sites visited by our users. We can build a better site if we know which pages our users are visiting and how often. Of course, you can set your browser not to accept cookies, but if you do, you may not be able to take advantage of the personalized features enjoyed by other visitors to our sites.

Our web server automatically collect limited information about your computer's connection to the Internet, including your IP address, when you visit our sites. (Your IP address is a number that lets computers attached to the Internet know where to send you data -- such as the web pages you view.) Your IP address does not identify you personally. We use this information to deliver our web pages to you upon request, to tailor our sites to the interests of our users, and to measure traffic within our sites.

A final note: The Web is an evolving medium. If we need to change our privacy policy at some point in the future, we'll post the changes before they take effect.

Of course, our use of information gathered while the current policy is in effect will always be consistent with the current policy, even if we change that policy later.